Marketing Your Home For Sale, The Right Way!
Does the way you market your home really matter or is it all just a bunch of hype? Marketing in general does play a huge roll in sales. A company can have the best product in the world but if no one knows it exists or why they need it, then regardless of what is being offered… it can easily be overlooked. Especially in today’s market, consumers are bombarded with advertisements, special offers, and so much more. The same goes for the real estate market, which is why it is critical to stand out from the crowed when selling your home.
This is where the right marketing and the right Realtor come into place and can help add value in getting your home sold. It is no secret the more people that want your home, will create more of a demand and more value. Making sure your home is properly presented to the right audience will have a huge impact on the sale. There are 3 key points to marketing in real estate; Presentation, Exposure, and Attention. These 3 keys will open your door to more home buyers. Once you focus on these areas by presenting your home in the right way, to the right audience, and keep their attention, then there is no doubt you will bring a sold sign to your doorstep.
Presentation: presentation has a lot to do with marketing and is first on the list for a reason. The presentation of your home will be seen both online and in person. Most home buyers today first search through tons of homes online before even stepping into a home. That is why it is critical to grab their attention by properly presenting the features and highlighting the home in the best way possible. In order to do this, it is an absolute must to use high quality professional photography, video, or even a 3D virtual walk-through. If done properly this will create more interest and ultimately create more showings in person. That is when you want to make sure your home is also show ready and presented well to buyers as they walk through the home.
I recommend home sellers de-clutter, minimize, or start to pack away any items that are not being used. Remove stuff from counter tops, closets, and let home buyers see the space that is truly there. Any clutter or other items can make areas seem smaller or take away from the space. For example; if you have upgraded or granite counter tops, let the beautiful stone show. Rather than having the buyer’s attention get distracted by the stuff sitting on top of it. Also fixing any items that might need repair or that are not properly working is always a good idea if possible.
However, some home sellers may want or need to sell but are not able to make repairs or able to do a little sprucing up. I usually do not recommend doing anything that would be considered a major expense, depending on the item or situation. As we always want to make sure that what is being done benefits the sale for the seller and is bringing value to a home buyer as well. A good cleaning, neutralizing any odors, and removing unneeded or unused items can go a long way. Ideally you want to present your home in the best way possible, like it is a product on a store shelf… If the packaging is not in the best shape, some buyers can get detoured and see these items as an additional cost or burden that they may have to take on.
Exposure: Once the presentation is at its best, now is the time to make sure your home is getting as much exposure as possible. Starting online and making sure that your home is easy to find by home buyers is an absolute must! Your home should be able to be found on all the major and local real estate websites, along with social media platforms, and any other areas where people are spending their time and attention. If done right, generating more exposure to the right audience for your home will create more interest. Other ways to get more exposure is through Mega Open Houses, local neighborhood networking, along with marketing to a specific database of buyers and other Realtors in the area. The more eyes that are on your home, will ultimately create more interest. A home buyer can come from many different sources, which is why we cover them all.
Attention: The main purpose of marketing, is to get someone’s attention. Keep in mind, you definitely want good attention and for the right reasons. As I can’t tell you how many times I have seen bad photos or a home that was poorly marketed that got my attention for the wrong reason. Horrible presentation, bad photos, incorrect or poor listing details can all lead to a buyer moving on to a different home. You want to grab the attention of the home buyer by featuring the highlights and all that the home has to offer. Also pricing is a very important part of marketing as well. If a home owner prices themselves way over the market value it will lose the attention of home buyers and they will just move onto the next home. That is why it is important to understand the market, know the competition, and take into account the trends of the market in order to price correctly from the start. By doing your homework upfront, this will bring more buyers and also help avoid possible appraisal issues later on in the process.
Adding incentives for home buyers can also be a great attention grabber. When working with an experienced Realtor these incentives can even be given at no cost to the homeowner! There are multiple incentive options that I personally offer to both home buyers and home sellers that can add great value to your home and benefit your bottom line at closing. You can always contact me for a list of the latest incentives being offered and which ones you qualify for.
There are multiple aspects to making sure you are marketing your home the right way. However with these steps as your main focus, you will be ahead of the rest. If you are speaking with a Realtor about selling your home, ask how they market homes for sale and how they add value to you in these 3 areas. Unfortunately I have seen too many agents lack in these areas that matter the most. Which is why I am always recommending home sellers to really do their research. For example doing simple things such as; Google the agents they are considering working with. If the agent is not properly marketing themselves, how can you expect them to properly market your home? The odds are, if they do not have a reputable website, client reviews, or information that is easily found, they will most likely put that same effort into the sale of your home. This will ultimately lead to less exposure of your home and most often a bad overall experience. You want a Realtor that is truly committed, offers great attention to detail, and that will go above and beyond to create a positive experience for you.
I truly hope you found this information helpful. If you or anyone you know have any questions regarding real estate or would like to discuss buying or selling, I am always available to help.
Thank you for reading.